Media & News

Hold your nose, because information about medical tourism sometimes stinks. But this is no surprise to most medical travel professionals. From Forbes to Treatment Abroad and the Medical Tourism Association, it seems no one can resist listing the best, the most popular, the trendiest medical destinations. Oh, wait, there is no “trendiest” list of medical tourism “hotspots” … yet. […]

Do you want great testimonials from medical tourists? Do you want stronger patient loyalty in internet chat rooms? Here are 6 ways to improve a medical tourist’s satisfaction with your services and get you the testimonials that will set your brand apart from your competition. A positive testimonial from former patients on your website or […]

Many hospitals are getting their feet wet for the first time in the marketing arena. But that’s no excuse for poorly designed and maintained websites given how much depends on internet marketing to drive international patients across the thresholds of their hospitals. What basic rules did we find hospital websites breaking? Hospital websites were not […]

Web-based medical tourism information suffers from poor quality of information, inconsistency in the kinds of information offered, lack of ethical concerns, absence of safety, quality and confidentiality controls, omission of important facts,  and questions of accuracy and honesty. These are the conclusions of Suchitra Wagle, a research scholar at the Indian Institute of Technology Bombay, […]

Are you killing your online reputation and don’t know it? Like it or not, in medical tourism your online reputation defines you as a professional and as a business. Ignoring it may be putting your professional life in jeopardy. Branding, especially how to build a brand, is a popular subject at medical tourism conferences. But how […]

You depend on your hospital, doctor or medical tourism website to draw patients to your service. How well is it doing this? People are looking for you. 8 out of 10 internet users seek health information online. Medical tourists, caregivers, doctors and nurses want to know more about your facility, your services, and your brand. […]